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Profile

Dr Sandra Awanis is a Lecturer in International Marketing at Lancaster University Management School. Her research examines how culture shapes markets and consumer behaviour, providing insights into global consumer trends and the development of international policy. Her expertise encompasses ethical consumption, financial decision-making, and international marketing ethics, bridging the gap between cultural understanding and market dynamics.

Dr Awanis' current research investigates resilience management from a cultural perspective, focusing on how consumers and markets develop adaptive capacity through green skills, consumer savings, and culturally sensitive interventions. Her leadership in projects exploring the influence of sustainable cities on green skill development and tackling urban poverty through microsavings has been recognised with university awards and funding.

Experienced in both qualitative and quantitative methodologies, Dr Awanis has published her work in leading journals, including the Journal of Business Ethics and the Journal of International Business Studies, and international conferences. Her research is noted for combining rigorous academic insight with practical applications that address critical global challenges.